Which of the following best describes the consumers preferences for products that are widely available to them?

Insurance policyWhich of the following BEST describes the consumer’s preference for products that arewidely available to them?Select correct option:Production conceptMarketing conceptSelling conceptProduct conceptBATNA stands for what?Select correct option:The best available to a new agreementThe best available to a negotiated agreementThe best alternating to a new agreementThe best alternative to a negotiated agreementWhich of the following relating to price is considered as a key element in the marketingmix?Select correct option:The size of the sales forceThe speed of an exchangeQuality and cost controlsUpto 1000 Solved MCQs of MKT501

The generation of total revenueWhich of the following is NOT a force in the macro environment?Select correct option:CulturalPoliticalEconomicSupplierWhich of the following is the sale of consumer products or services in a face to facemanner away from a fixed retail location?Select correct option:Industrial sellingIndirect sellingDirect sellingBusiness to business sellingWhich type of media has an advantage of “mass coverage” for promotions?Select correct option:TelevisionRadioNewspaperDirect mailPrice is the only element in the marketing mix that produces:Select correct option:Fixed costExpenseVariable costRevenueWhich of the following is the basic role of promotion?Select correct option:InterpretationCommunicationManipulationInformationAll of the following are the examples of controllable factorsEXCEPT:Select correct option:Line of businessCorporate cultureOverall objectives of organizationsCompetition in the marketWhich of the following is NOT a type of vertical integration?Select correct option:Unbalanced vertical integrationBalanced vertical integrationForward vertical integrationBackward vertical integrationUpto 1000 Solved MCQs of MKT501

All of the following are the advantages of IMC EXCEPT:Select correct option:Company will have a success factorMoney will be less spentResults will be achieved easilyLack of consistency in the message of companyThe highest degree of share of mind is known as:Select correct option:Mind responseMind awarenessTop of mindMind shareWhich of the following sets floor for the price that company can charge for its product?Select correct option:ProductPremiumPromotionCostIdentify the type of packaging for ice creams.Select correct option:Primary packagingSecondary packagingTransport packagingDecorative packagingIn the product adoption process, the consumer is stimulated to seek information about theinnovation at which of the following stage?Select correct option:InterestTrialAwarenessEvaluationWhich of the following is an example of indirect selling?

Which of the following best describes the consumers preferences for products that are widely available to them?
Which of the following best describes the consumers preferences for products that are widely available to them?

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