Insurance policyWhich of the following BEST describes the consumer’s preference for products that arewidely available to them?Select correct option:Production conceptMarketing conceptSelling conceptProduct conceptBATNA stands for what?Select correct option:The best available to a new agreementThe best available to a negotiated agreementThe best alternating to a new agreementThe best alternative to a negotiated agreementWhich of the following relating to price is considered as a key element in the marketingmix?Select correct option:The size of the sales forceThe speed of an exchangeQuality and cost controlsUpto 1000 Solved MCQs of MKT501 The generation of total revenueWhich of the following is NOT a force in the macro environment?Select correct option:CulturalPoliticalEconomicSupplierWhich of the following is the sale of consumer products or services in a face to facemanner away from a fixed retail location?Select correct option:Industrial sellingIndirect sellingDirect sellingBusiness to business sellingWhich type of media has an advantage of “mass coverage” for promotions?Select correct option:TelevisionRadioNewspaperDirect mailPrice is the only element in the marketing mix that produces:Select correct option:Fixed costExpenseVariable costRevenueWhich of the following is the basic role of promotion?Select correct option:InterpretationCommunicationManipulationInformationAll of the following are the examples of controllable factorsEXCEPT:Select correct option:Line of businessCorporate cultureOverall objectives of organizationsCompetition in the marketWhich of the following is NOT a type of vertical integration?Select correct option:Unbalanced vertical integrationBalanced vertical integrationForward vertical integrationBackward vertical integrationUpto 1000 Solved MCQs of MKT501 All of the following are the advantages of IMC EXCEPT:Select correct option:Company will have a success factorMoney will be less spentResults will be achieved easilyLack of consistency in the message of companyThe highest degree of share of mind is known as:Select correct option:Mind responseMind awarenessTop of mindMind shareWhich of the following sets floor for the price that company can charge for its product?Select correct option:ProductPremiumPromotionCostIdentify the type of packaging for ice creams.Select correct option:Primary packagingSecondary packagingTransport packagingDecorative packagingIn the product adoption process, the consumer is stimulated to seek information about theinnovation at which of the following stage?Select correct option:InterestTrialAwarenessEvaluationWhich of the following is an example of indirect selling? Previewing 63 of 228 pages. Upload your study docs or become a member. Previewing 63 of 228 pages. Upload your study docs or become a member. Want to read all 228 pages? Upload your study docs or become a member. |