A mission is a reason why an organization exists, dealing with what it does, and why it does. It talks about the present such as where we are, how we compete, and what makes us different leading to the future. Show In short, a vision is the future of the organization and a mission is the means how to get the future of the organization i.e. vision. The mission statement clarifies the scope and objectives of the business. The statement should deal with four concerns – how to serve customers, how to manage employees, how to increase shareholders’ return, and how to support the community not extending the words 250. It reflects the business’s special niche. The strategic mission is more concrete than the strategic vision. The mission should be defined alongside the vision in strategic management. The organization’s mission is founded on its vision. It defines the industry in which the company plans to compete and service clients. Like the vision statement, it should define the firm’s uniqueness and be motivating and relevant to all stakeholders. The strategies should be built on the foundation of the vision and mission.
A significant number of people should be involved in formulating the strategic mission statement by the CEO and other top-level management. The fundamental reason for this is that the mission has a more direct touch with product markets and consumers, and middle and first-level managers and other staff have more direct contact with customers and markets. Examples of Mission StatementsIn simple words, the mission is the sum of products and activities an organization produces and does to serve its customers and strengthen its position to ultimately support the vision. Some examples of missions are presented below:
A mission statement reflects the expectations of stakeholders. It makes a difference to others. It can be redefined if it loses its relevance. Characteristics of MissionAn organization’s mission is the purpose or the reasons for its existence. The main characteristics or features of the mission statement are mentioned below: Broad in ScopeThe mission of an organization determines its scope. It answers, what is our business? In other words, it clears up the product and market of the business. It also provides a base for the formulation of goals and strategies. PreciseA mission statement is always presented in a precise way. Normally, it includes not more than 250 words. As you can see in the above examples no company’s missions are more than 250 words. InspiringIt inspires all the stakeholders and encourages them to involve in the organization in a rigorous way. A well-written and feasible mission statement encourages people to contribute their effort. Multi componentsIt involves many components such as customer, product or services, market, technology, concern for survival, philosophy, self-concept, concern for public image, and concern for employees. DistinctiveA mission statement makes the organization different from others. It helps in image building. Components of StrategyIt involves the strategic components that are likely to be adopted by the business. It provides an early signal about the strategy that the business is likely to pursue. Importance of MissionThe development and nurturing of the organization’s mission are one of the most crucial duties of a strategist. It serves as a foundation for strategic management, which includes strategy formulation, implementation, and oversight. It corrects the gap between current performance and predicted results. It can be changed or redefined as necessary. The importance of the mission statement is presented below.
Vision Statement Vs. Mission StatementFollowing are some of the notable differences between the vision and mission statements of organizations. ObjectiveA vision’s aim is to show where the organization wants to be in the future whereas, a mission’s aim is to show how the organization will get to where it wants to be. AnswerA vision answer’s the question “Where do we aim to be?” whereas, a mission answer’s the question “What do we do? What makes us different?”. TimeCompanies’ visions statement talks about the future whereas, missions statement talks about the present leading to the future. ChangeA vision statement does not change even if the market conditions change whereas, a company’s missions statement change with the changes in market conditions. FunctionsA vision describes where the organization sees itself years from tomorrow whereas, a mission lists the broad goals for which the organization is formed. LengthA vision statement is shorter than a mission statement and vice versa. Crafting a Mission StatementA mission statement explains why a company exists. It also sets a company apart from its competitors, proposes future growth opportunities, and gives team members a common goal to strive for. Following are the popular ways or techniques to craft a mission statement.
The following are the important considerations to craft an effective mission statement.
In conclusion… Hence, a mission statement of an organization is the purpose why the organization is formed, what types of products and services it provides, how it competes in the competition, and ultimately how it supports the organization to achieve its overall goals following the organization’s strategic direction. |