U.S. Cellular has inked a multiyear contract with actress Joan Cusack to star in advertising, starting with a fall campaign from Doner, the company said. It is the first time the Chicago-based wireless service provider has used a celebrity endorser for advertising, said Peter Cremer, U.S. Cellular’s director of brand development. Following a 2020 rebrand that saw UScellular update its logo for the first time in 20 years, the country’s fourth-largest carrier today unveils a new masterbrand direction and accompanying ad campaign that seeks to position it as the premier local-first cell service provider in the U.S. (Formerly styled as U.S. Cellular, the Chicago-based carrier tweaked its brand identity and logo last September to emphasize the “US” portion of its name in a creative move handled by MullenLowe.) Now operating under the slogan “America’s locally grown wireless,” the company tapped Droga5 to lead the creative charge on its new masterbrand platform, which will make its public debut via an integrated multi-channel campaign that pays homage to the company’s local roots while noting its place at the forefront of today’s telecom innovations, such as the rollout of 5G technology. The effort paints the company as a champion for areas that can sometimes be on the back-burner for the “Big Three” U.S. cell carriers: AT&T, Verizon and T-Mobile. The strategy is "reframing UScellular’s regional nature as a strength and really highlighting how its closeness to communities is creating better service,” says Karen Land Short, executive creative director at Droga5. The brand’s latest refresh is anchored by a 60-second film showing a technician climbing a cell tower, walking viewers through the locally-focused benefits of UScellular as she ascends. Starting from the vision of founder Roy Carlson, who saw “nothing but potential” in America’s small towns. “Here’s the thing: When you create a network as a local, you know the dead spots, so you fix them,” says the actress portraying the UScellular technician in the spot as she climbs through different layers of the tower. “You know the neighbors, so you’re good to them. You know the local neighborhood, so you make a difference.” The “America’s Locally Grown Wireless” campaign is the first work Droga5 has done for the company since landing it as a client late last year, she confirms, and was undertaken in partnership with Accenture Interactive. A core element of the campaign is reflecting the cell carrier’s internal culture, according to Land Short, who notes UScellular is “really community-focused” and employs more staff in the areas it serves than many rival wireless companies. “They wanted to really be true to who they are,” she says. The spot closes with a nod that viewers can get the best of both worlds from the carrier: the benefits of a nationwide footprint that’s built on investments in industry-leading technology, including 5G, coupled with the service and attention that’s expected from a locally-grown company. In addition to that spot, which is also cut in 15- and 30-second versions, the joint Droga5 and Accenture Interactive campaign will encompass social media, radio, activations and out-of-home assets. It is slated to run through the end of June. “We’re speaking to everyone” with the new ad campaign, says Verchele Roberts, VP of brand management at UScellular. The company has a presence nationwide, from the smallest farming communities to the largest metropolises, she adds, and that diversity of locale will be reflected in the media rollout. The “America’s Locally Grown Wireless” campaign is “another major installment” in the company’s ongoing brand modernization effort, which has been in the works since the refreshed logo from MullenLowe debuted last year, Roberts says. She also confirms some “major” buys in the campaign’s future, including a spot during the Academy Awards later this month, but insists UScellular’s community-centric operations will remain foundational to both its marketing and its services. “Local is certainly a mindset as it is a physical location as well,” she says. Robert Downey, Jr is the actor in the latest US cellular commercial â??lets you forgetâ?? guy. From the look of things he was paid well to feature in the commercial.
Check out U.S. Cellular's 30 second TV commercial, 'The New iPhone 14' from the Wireless industry. Keep an eye on this page to learn about the songs, characters, and celebrities
appearing in this TV commercial. Share it with friends, then discover more great
TV commercials on iSpot.tv Have questions about this ad or our catalog? Check out our FAQ Page.  Milana Vayntrub Милана Вайнтруб Vayntrub in 2019 BornMilana Aleksandrovna Vayntrub (1987-03-08) March 8, 1987[1][2] Tashkent, Uzbek SSR, USSR NationalityAmericanAlma materUniversity of California, San Diego (BA)OccupationActress, comedian, activistYears active1995–presentKnown forPlaying saleswoman Lily Adams in a series of AT&T television commercialsSpouse1 (as of 9/30/22 - unnamed)[3]Children1Milana Aleksandrovna Vayntrub (/ˈvaɪntruːb/ VYNE-troob, Russian: Милана Александровна Вайнтруб;[4] born March 8, 1987) is an American actress, comedian, and activist. Born in the Soviet Union to Jewish parents, she began her career as a child actress shortly after immigrating to the United States. She came to prominence for her appearances in AT&T television commercials as saleswoman Lily Adams from 2013 to 2016 and since 2020. In addition to her commercial appearances, she was a series regular on the Yahoo! Screen science fiction comedy Other Space (2015) and had a recurring role on the NBC drama This Is Us (2016–2017). Vayntrub has also voiced Squirrel Girl in the Marvel Rising franchise since 2018 after being cast as the character in the unaired television pilot for New Warriors. Early life and educationVayntrub was born in Tashkent, Uzbek Soviet Socialist Republic, USSR,[5] and is Jewish. At two years of age, she and her parents immigrated to the U.S. as refugees to escape antisemitism,[6] settling in West Hollywood. She started acting in Mattel Barbie commercials at the age of five, due in part to her family's financial problems. Vayntrub briefly attended Beverly Hills High School, but dropped out after her sophomore year, obtained a GED and went on to earn a Bachelor of Arts in Communication from University of California, San Diego.[7] She studied improv comedy with the Upright Citizens Brigade.[8][9] CareerVayntrub made her acting debut appearing in three episodes of the NBC television series ER in 1995.[10] She and Stevie Nelson teamed up to start the YouTube comedy channel Live Prude Girls where they produced a number of shorts.[8] Live Prude Girls went on to be featured on NewMediaRockstars' Top 100 Channels countdown, ranked at number 93.[11] Vayntrub has had small roles in film and television, including Life Happens and Silicon Valley.[12] She has also starred in several CollegeHumor videos.[9] From 2013 to 2016, Vayntrub portrayed a saleswoman named Lily Adams in a series of TV commercials for AT&T.[9] She returned to the role in 2020.[13] She also portrayed Tina Shukshin as a series regular on the Yahoo! Screen series Other Space, created by Paul Feig, in 2015. The following year, she appeared in Feig's Ghostbusters reboot alongside Other Space cast members Neil Casey, Eugene Cordero, Bess Rous, and Karan Soni. Between 2016 and 2017, she appeared in the television series This Is Us, playing Sloane Sandburg.[10] In July 2017, Vayntrub was cast in the lead role of Marvel Comics superheroine Squirrel Girl in the New Warriors television pilot for Freeform.[14] Freeform ultimately passed on the series that November, and despite attempts to move the series to another network, it was ultimately cancelled.[15][16] Despite the series' cancellation, Vayntrub voiced Squirrel Girl in the Marvel Rising franchise.[17] She reprised the role for a six-episode scripted podcast from Marvel and Sirius XM titled Marvel's Squirrel Girl: The Unbeatable Radio Show[18][19] Also in 2017, Vayntrub starred in the Eko interactive streaming television series That Moment When as Jill.[20] She starred in the film Mother's Little Helpers in 2019, which premiered at South by Southwest.[21] In April 2020, Comedy Central's YouTube channel released three sketches starring Vayntrub and Akilah Hughes as part of a new digital sketch series called Making Fun With Akilah and Milana.[22] She starred in the Quibi streaming television series Die Hart and in the short film The Shabbos Goy as Hannah, both released in July 2020.[23][24] In 2022, she also played a leading role in Comedy Central's television film Out of Office. In 2020, Vayntrub was subjected to a wave of online sexual harassment, some of it based on images of her that had been manipulated. The campaign began on an AT&T social media site, and the company came to her defense, stating "We will not tolerate the inappropriate comments and harassment of Milana Vayntrub, the talented actor that portrays Lily in our ads," and shut down comments.[25] Vayntrub asked for the harassment to stop in an Instagram live stream, saying "I'm hurting and it's bringing up, like, a lot of feelings of sexual assault".[25] ActivismIn January 2016, after visiting Greece and meeting with refugee families fleeing the Syrian Civil War, Vayntrub co-founded a website and social media movement called "Can't Do Nothing" to spotlight the European migrant crisis.[8] Vayntrub is pro-abortion rights; she aborted a pregnancy as a college student because of financial concerns.[26] Personal lifeVayntrub is married and has one son.[26][3] FilmographyFilm
Television
Web
Music videos
References
External links
Wikimedia Commons has media related to Milana Vayntrub.
|
Who is the actress in the US cellular commercial?
Postagens relacionadas
direito autoral © 2024 estudarpara Inc.
