Finding new insurance leads is hard work. Show Everyone has their own lead generation suggestions but it can be difficult to keep track of all the options. That’s where this lead generation guide comes in – to save the valuable time you could spend actually generating new leads instead of browsing through countless websites or scribbling down notes, you can simply read through all the methods below, choose the ones most suitable for your business, and get right to work. Why 42, you might ask?Well, it is really just the final number we landed on after tallying our list of tried and tested lead generation methods. That said, 42 is a really nice number. After all, it’s the answer to life, the universe, and everything … … so it might not be Deep Thought and it didn’t take 7.5 million years to come up with all these methods, but I believe it can still be a very valuable resource if your question to life, the universe, etc. is “How do I get more leads for my insurance business?” 🙂 So how do we get all these new leads?Well, there are two alternatives out there: you either buy leads (our first option, but we are diversifying here) or generate them yourself. While buying can work in a number of ways (for starters, you could read our guide about buying leads), generating them yourself has its advantages. Yes, it’ll be much more time-consuming, but the quality of the leads you acquire might surprise you. Moreover, these leads are all yours – you don’t have to share them with other local agents (as is the case with shared leads). We sorted our lead generation methods into five categories: referrals, advertising, events, online marketing, and personal contact. While some methods might fall into a few categories the final result seemed to be the most rational and convenient fit. You’d probably like to go straight to the matter at hand now, so let’s get to it. ReferralsMost old-school agents will tell you that there’s no better way of getting high-quality leads than word-of-mouth referrals. And they’re right … to an extent. With countless other ways to increase your exposure to your target audience, you can hardly rely on referrals alone to get ahead in business. Still, it’s a proven source of great leads, so there’s no question whether you should or shouldn’t work to get them, especially when you’re just getting started.
Make the most of your lead gen efforts with our free lead cheat sheet. When the well of initial referrals (friends, family, former colleagues, etc.) runs dry, you should certainly consider some traditional advertising methods to introduce yourself to wider circles.Even though plenty of people choose the Internet to get their daily dose of news, entertainment, and information, traditional advertising is still very much alive and kicking. You probably shouldn’t test all of these sources at once, but picking one or two at a time and seeing what works can help you to generate more leads that you couldn’t access any other way. Bryan’s Take: If you don’t already have proven ad copy, I highly recommend testing several angles with Google and Facebook Ads (mentioned later in this list) first. It is much faster and cheaper to figure out which ads work best with online platforms. Once you have something that works, scale it with traditional ad channels.
EventsEvents combine traditional advertising and personal contact, meaning you can communicate the value of your services to more people at a time than when having a personal one-on-one conversation. Most of the people gathering at the events listed below are already concerned about insurance issues, so you’re already halfway to turning them into high-quality leads. Sure, organizing events take time, effort, and knowledge about the industry, but getting 30-40 interested people in a room is a dream of every insurance agent.
Online MarketingIf you don’t exist on the Internet, you don’t exist at all. You’ve probably heard that line (or something similar) before, but it’s as true in the insurance business as it is in most other industries. Here are a few stats provided by Simply Business to get you fired up: 97% of Internet users search for local businesses online, with local content amounting for as many as 73% of all online activity. Moreover, 9 out of 10 people call or visit a local business when they find it online, with almost two-thirds of all local searches ending in phone calls. Any doubts? Didn’t think so – let’s move on then.
Personal ContactWhile most of the above techniques involve getting your message across to a number of people at the same time, one-on-one conversations can be just as effective for generating new business. Of course, personal contact is usually more costly in terms of time than other alternatives, but showing a personal interest in prospective leads is a great way to set you apart from the competition.
… and that about does it. Although I really like the number 42, I’d love to update the list with any lead generation methods I might have missed. The goal of this guide is to be the most comprehensive and extensive online resource for insurance agents looking for new ways to generate leads. So if you have anything to add, I’d be really happy if you could let me know in the comments. Common QuestionsWhat is the fastest method to get insurance leads?The best options for obtaining insurance leads quickly are online advertising platforms and lead companies that deliver leads as they are generated. Which lead generation methods offer the best return on investment?Efforts establishing a strong online web presence will provide the best ROI for insurance lead generation. This is a cumulation of website optimization efforts for search engines and visitor conversion along with reputation management on popular platforms. Although these activities have sizable upfront costs and take time to establish, they offer significant potential to deliver a steady stream of leads over the long term. Next Up |