In this article, I am going to give you out the answers to the Google Digital Marketing Course which upon completion will reward you with a Google Certification with your name on it. It’s a pretty easy course, if you don’t about it and are here just for a Google Certificate, no problem I was Like you too but if you are here to cross-verify your answers you are welcome too. The link of the Course is given in the references section. This course consists of 26 modules and is rated for as beginners. Questions in this blog are as on 29th May 2020. The answers have been highlighted in the options given. Enough let’s get the answers: Certification exam You’ve aced every tutorial in the Digital Unlocked. Ready to graduate? Take the final exam to earn your certificate. What’s the biggest challenge for most businesses when going online? When looking to advertise a new business online, what is one of the major benefits of display ads? Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app? You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? Which are the first steps you should consider when constructing an online business strategy? What’s the first step in the search engine optimisation process for your website? When using a search engine, what is the name of a word or phrase somebody types to find something online? When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to… When optimising a website for search, what impact do meta and title tags have on the search engine? A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? When advertising using Search Engine Marketing (SEM), you only pay… Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages. When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? What is the most important thing to consider when optimising a search engine marketing campaign? Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory? When looking to promote your products and services locally, what are the benefits of using search engine ads? Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider? Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
Question 19With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
Question 20When looking to advertise your business to mobile users, social media advertising can be really effective because…
Question 21How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach? Reach more customers with advertisingQuestion 22When it comes to email marketing, what do we mean by the term A/B testing?
Question 23Which of the following is a benefit of display advertising over search advertising?
Question 24When planning your display advertising, what does the word ‘placement’ mean?
Question 25Retargeting allows you to…
Question 26What can you do to help your videos appear in search results?
Question 27How can you attract social media users to share your video content online?
Track and measure web trafficQuestion 28When using analytics programmes on your website, which of these do not fall under the category of a metric?
Question 29When using analytics programmes on your website, which of these do not fall under the category of a dimension?
Question 30What do website analytics allow you to do?
Question 31How do you handle data in analytics to gain greater insights into our audience’s behaviour?
Question 32How is a spreadsheet defined?
Question 33Why should you avoid focusing on collecting as much data as possible?
Sell products or services onlineQuestion 34When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
Question 35When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
Question 36Analytics can help optimise your website for which of the following?
Question 37Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
Take a business globalQuestion 38When looking to expand your business internationally on social media, what should you do first?
Question 39Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
Question 40Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
Hope You would have cleared your exam, graduated the course and would have got you Google Certification. If you like this article or if it helped you in any way please make sure give it a clap and follow me on my social media handles. References: learndigital.withgoogle.com learndigital.withgoogle.com |